Case History - Tejon Ranch

Situation
Tejon Ranch Company, California's largest land developer, hired Mercury Group in August 1999 to create and implement a strategic communications plan. Their opponent, wind energy giant Enron Wind Corporation, was planning to build a massive wind farm on Tejon property. The proposed site is home to the endangered California Condor, one of North America's largest and rarest birds.

Solution
Mercury Group worked aggressively with the National Audubon Society to roll out a coordinated public relations and legislative effort that took the campaign from zero to 100 in a matter of days. Mercury Group helped the National Audubon Society and Tejon Ranch respond quickly to breaking events in the national news media and on Capitol Hill. National Press attention was gained from National Public Radio, Fox News Channel, The Wall Street Journal, The Los Angeles Times, The Washington Post, The Houston Chronicle, and the AP and Dow Jones news wires.

Results
Through savvy public relations, provocative advertising, cutting-edge Web site design and aggressive coalition-building, Mercury Group helped Tejon defeat Enron Wind, reaching an agreement in November that specifically states no wind farms on Tejon property — ever.